Scientist by Training. Storyteller by Trade.

It actually started in a lab. I graduated as a Biochemistry Major from UC Irvine, but I quickly realized I liked interacting with people more than petri dishes. I jumped into the deep end of B2B sales and channel marketing. This was my bootcamp. I learned how to sell to the enterprise, manage partners, and grind out results before I ever touched a creative brief.

Various Locations

• Generated $32M in sales via Account-Based Marketing at Cray
• Reduced churn by 24% via onboarding redesigns at Aryaka

Craving speed, I traded B2B stability for startup chaos. As Head of Marketing, I wore every hat: from strategy to hands-on creative production. Scaling users 2.7x and driving millions in revenue required rapid decision-making. This is where I learned the best strategy is the one you can actually execute.

San Francisco, CA

• Scaled revenue 4.9x ($820K to $4M) and grew MAUs from 96K to 200K+
• Drove 40M+ organic impressions through a decentralized influencer strategy

At Intuit, I refined the art of lifecycle strategy at massive scale. Leading retention programs for QuickBooks Mobile, I architected systems that personalized experiences for millions of users. I learned that data isn't just a number; it's the voice of the customer. Creativity without process is just chaos.

San Francisco, CA

• Spearheaded the first multi-channel FTU campaign and unlocked $200K+ incremental revenue in Year 1
• Built automated reporting systems that saved 2,500+ man-hours annually

Now, through my consultancy and the Stanford LEAD program, I apply this 'big tech' rigor to brands that are ready to break through. I act as the catalyst, combining the speed of a startup with the discipline of an enterprise to build growth systems that last.

San Francisco, CA

• Running an independent consultancy for growth-stage brands
• Stanford LEAD Certificate in Corporate Innovation
• Creative production for music videos and brand campaigns